The messy part
When the chat becomes the whole shop
Home businesses in Singapore run on WhatsApp, Instagram, TikTok and Carousell. Quiet weeks are fine. Chinese New Year, Hari Raya, and a post that suddenly travels are not.
Peak weeks pile up
Messages stack while you bake, lash or teach. Slots get booked twice. Home bakers have capped the day at 20 orders and still worked through the night. A lash artist double-booked a client because she was busy replying to texts — and the client left.
Fake PayNow screenshots
PayNow is how a lot of home businesses get paid. The “receipt” is often a photo of the transfer, and those photos get faked. One restaurant was reportedly shown fake screenshots dozens of times.
Deposits and no-shows
You hold the slot, buy the ingredients, or turn someone else away. Then they cancel late, or don’t come. A S$20 deposit dispute has ended in a one-star review.
A shop you don’t own
There’s no signboard downstairs. Instagram, TikTok, Carousell and WhatsApp are the shopfront.
No one will walk past my block and discover my store.
A home-business owner, in The Straits Times.
One home baker lost an account with 5,000 followers to a scammer and stopped taking orders. Your regulars should live somewhere you control.
From reporting, not from OrderKaki customers.
Order caps of 20 a day and festive all-nighters:
The Straits Times (opens in a new tab).
A double-booked lash slot and a S$20 deposit review:
CNA (opens in a new tab).
Fake PayNow screenshots, reportedly 35 times for about S$4,600:
Mothership, 2023 (opens in a new tab).
An Instagram account with 5,000 followers lost to a scammer, and the line about walking past the block:
The Straits Times, 2022 (opens in a new tab)
and
The Straits Times (opens in a new tab).